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A few tips on how to increase your “referrability”:
- Prove that you’re referrable. A referral is sending someone that you care about, to someone that you respect. Have you shown yourself to be worthy?
- Give someone a reason to give to you. Let’s be real, everyone is looking out for their own bottom line. If you find a way to contribute to their bottom line, they’ll be looking out for you too!
- Be memorable and be educational! No matter what business you’re in, it’s competitive out there. Others are looking for the same referrals you are. Find a way to stand out from the crowd. Being unique isn’t enough if your business community doesn’t know everything you do. Make sure you educate your fellow business owners about your complete skill set; otherwise you’ll be missing referral opportunities.
- Maintain your relationships. It’s a human weakness, or strength, depending how you look at it – what we see the most is remembered first. If you don’t maintain a meaningful relationship with your business community, don’t be surprised if they don’t remember to refer to you.